YUPO CORPORATION
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Name and Logo Origin
The YUPO® name
The idea for the name "YUPO®" came from an employee's idea to use the initial "P" from "Paper" to unite the "YU" from Mitsubishi Petrochemical (Mitsubishi Yuka in Japanese, now Mitsubishi Chemical Corporation) with the "O" from Oji Paper Company.
The logo
The orange disc symbolizes the sun, while the black circle expresses the cosmos. The representation of each of these as an artist's sketch conveys a generous and human optimism, while simultaneously evoking sentiments of individuality and creativity, and reinforcing the natural sensibilities of suppleness and grace that embody Yupo Corporation vision. The image of the two circles in harmony is a constant reminder that YUPO® exists alongside humanity, the earth and the cosmos, working together with them as one.

*The YUPO name and logo are registered trademarks of Yupo Corporation.
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